Poor customer service. Who answers your phone?

cartoon biz guyWith billions of dollars spent on today’s online marketing communication: Text , Snap Chat, Facebook, Twitter etc. you would think businesses would think about who is actually answering the office phone. Why is this money being spent when the first actual person contacted in your organization is a total dimwit? The money lost on this poor reception could pay for your whole online media campaign.

We are routinely asked to locate a receptionist at the lowest paid entry point in the company. This person will be looking at their Facebook feed while your new prospective customer rots on perma-hold. Or is talking to the telemarketer because he “sounds cute” while your top customer’s service problem is transferred to the breakroom. Unsure about your situation? Have someone test your First Responder and see how it plays out. It might save you a boatload of cash.

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